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Harry Potter

Harry Potter cover
Genre
Business & Economics
Author
S. Gunelius
ISBN-10
0230594107
ISBN-13
9780230594104
Pages
214 pages
Country
US

Description

The Harry Potter books are the bestselling books of all time. In this fascinating study, Susan Gunelius analyzes every aspect of the brand phenomenon that is Harry Potter. Delving into price wars, box office revenue, and brand values, amongst other things, this is the story of the most incredible brand success there has ever been.

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